Tim Hanni MW
HOMEUmami Taste Explained by the Swami of Umami!
George Lakoff
Framing and Metaphors
Dan Gilbert
Synthesizing Happiness and the Future
Read the text on Wine with Food reprinted from WSET textbook (Click here to download PDF)
Below are links to videos on umami taste and by some of the people that have influenced my research work
Various Background Articles
Full Wine Consumer Preferences and Behaviors
2010 Report Now on Available!
Innovative consumer insights for making, marketing, and selling wines
Tim Hanni MW and Dr. Virginia Utermohlen, MD
Wines & Vines Review - Editorial Columns
"That's only one of the implications of the latest salvo from Tim Hanni, ... So if any of this is remotely true, ...For the past two years, Hanni has been working with Dr. Virginia Utermohlen, a researcher at the Cornell University Taste Science Laboratory, on a long-term study of wine consumer attitudes, behavior and physiology. Their preliminary findings were issued in a report in December., 2010"
Tim Hanni Principles of Wine with Food
New text reprinted from WSET textbook Exploring the World of Wines and Spirits (Click here to download PDF))
Guild of Wine Depreciators - a humorous look at the 100 point rating system (Click here)
Wine Business Certificate Series Sonoma State University taught by Tim Hanni MW, Wine Industry Faculty (Click here for more information)
Why You Like the
Wines You Like:
Changing the way the world thinks about wine.
My Book is Now on Sale!
"I am fortunate enough to have spent many hours with Tim wrestling with some of his ideas while they were still in the formative stage. It was both an exhilarating and an exhaustive experience. With a broad and deep knowledge of wine and food history as well as their complexities, he is not afraid to challenge the way things are done and to suggest alternatives. He’s not dogmatic in his beliefs, but he demands that conventional thinkers think again. The payoffs are insights that you would never have considered."
George Taber
Author of The Judgment of Paris and Guide to Bargain Wines; correspondent and business editor for Time magazine
